Digital signage is a rapidly evolving industry, with new trends emerging all the time. Here are some of the top digital signage trends for 2023: Artificial intelligence (AI): AI is being used in digital signage in a variety of ways, including content creation, content delivery, and audience measurement. For example, AI can be used to create personalized content for each viewer, or to deliver content at the right time and place. Interactive digital signage (IDS): IDS allows viewers to interact with the content on the screen using touch, gestures, or voice commands. This can create a more engaging and immersive experience for viewers. Holographic digital signage: Holographic digital signage creates a 3D image that floats in the air. This type of signage is still in its early stages of development, but it has the potential to revolutionize the digital signage industry. Outdoor digital signage: Outdoor digital signage is becoming increasingly popular, as it is a great way to reach a large audience. Outdoor digital signage displays are typically brighter and more durable than indoor digital signage displays, so they can withstand the elements. Cloud-based digital signage: Cloud-based digital signage solutions allow businesses to manage their digital signage content from anywhere in the world. This can save businesses time and money, as they do not need to install and maintain their own digital signage hardware and software. In addition to the trends listed above, here are a few other notable digital signage trends for 2023: More data-driven decision-making: Businesses are using data to make better decisions about their digital signage campaigns. For example, businesses are using data to track which content is most engaging to viewers and which content is driving the most conversions. Greater focus on personalization: Businesses are using digital signage to deliver more personalized experiences to their customers. For example, businesses are using digital signage to display product recommendations based on a customer's past purchases or to display wayfinding information based on a customer's current location. Increased use of video: Video is becoming increasingly popular in digital signage campaigns. Video is a great way to engage viewers and to tell a story. More integration with other technologies: Digital signage is being integrated with other technologies, such as social media, CRM systems, and e-commerce platforms. This integration allows businesses to create more dynamic and effective digital signage campaigns. Digital signage is a powerful tool that businesses of all sizes can use to reach their target audience. By staying up-to-date on the latest digital signage trends, businesses can create more engaging and effective digital signage campaigns. Contact RoboAds today to learn more about our digital signage solutions.
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